Creative agency that builds brands, websites, and products.

We work with founders and teams on strategy, brand, design, and code. They bring the challenges or ideas. We bring the taste, craft, and ruthless quality obsession to turn them into market-defining brands, websites, and products.

What does Zitlac do?

We design brands and build websites, software, and mobile apps for founders and teams.

Intro Call

Branding.

When the business has outgrown its current identity, Zitlac turns positioning, language, and visual direction into a system for the site, product, and pitch.

OUTCOMES

  • Brand Strategy & Audits
  • Logo & Visual Identity
  • Marketing Collateral
  • Naming & Verbal Identity
  • Brand Guidelines
  • Pitch Decks
Explore our branding approach

Websites.

When a site gets traffic but cannot make the offer clear, Zitlac turns the message, user journey, interface, and build into one route from visit to action.

OUTCOMES

  • Marketing Websites
  • Landing Pages
  • Shopify Development
  • eCommerce Websites
  • Webflow Development
  • WordPress Development
Explore our website approach

Software.

When the product logic is clear in the brief but fragmented in the user flow, Zitlac maps the experience, designs, and builds the application around it.

OUTCOMES

  • Custom Web Apps
  • MVPs & Prototypes
  • Front-End Development
  • SaaS Platforms
  • Product UX/UI
  • Back-End & API Dev
Explore our software approach

Mobile Apps.

When the product has to work in a user's hand, not a desktop layout, Zitlac maps the task, prototypes the flow, and builds the experience around it.

OUTCOMES

  • Branding
  • Websites
  • Pitch Decks
  • Graphics
  • Mobile Apps
  • Web Apps
Explore our mobile app approach

What has Zitlac built?

Our work includes Clipix’s brand and website, the Mystic astrology app, and Orbit’s AI business assistant.

Intro Call
Clipix
  • B2B
  • Agency

A new brand for a 1B+ views marketing agency.

With over 80,000 clippers in their network we wanted to show the work behind the views. Now brands can see how Clipix kicks off, manages and oversees campaigns.

Read the case study
Mystic
  • B2C
  • Mobile App

Designing a new astrology app experience.

We developed Mystic’s identity, website and app. around the ways people explore astrology together. Daily horoscopes, compatibility reports, and friend features with a premium identity.

Read the case study
Orbit
  • B2B
  • SaaS

Giving an AI business assistant identity and experience.

We designed Orbit’s brand, dashboard, mascot, and marketing website, helping explain the product to prospective customers while making its company insights, team reports, and AI assistant easier to explore.

Read the case study
Wepsites
  • B2B
  • Agency

Creating our own brand for a web design subscription service.

We developed Wepsites as an internal venture, shaping its identity and website around a clear monthly offer, client work, and a straightforward path to get started.

Read the case study

Word gets around.

A few words from our clients.

Quality Obsessed.

Our core principle that doesn’t move.

verb[ kwo-li-tee uhb-sest ]

A relentless commitment to achieving the highest grade of excellence in all endeavors, driven by a genuine passion for perfection and an intrinsic desire to create a masterpiece.

John designed and didn’t settle for good enough, he quality obsessed.

FAQs.

A few questions founders ask before working with us.

Janno Calitz

Most founders ask the same questions before we start: timeline, pricing, how we're different from agencies. I've covered those here. If you're wondering about something else, message me directly.

Ask your own question…
Who is Zitlac built for?

We work with founders and teams launching something new or improving what they already have. Often, their brand, website, or product needs to catch up with the quality of the business behind it.

What can Zitlac help us with?

Brand strategy and identity, websites, software, mobile apps, motion, and SEO and AI search visibility. We can bring these together for a complete launch or focus on the part your business needs most.

Do you handle both design and development?

Yes. We can take a project from strategy and design through development, testing, and launch. If you only need strategy or design, we can build the scope around that.

Can we start with a smaller project?

Yes. A landing page, a key product flow, or a brand refresh can be a useful starting point. We’ll help you identify what needs attention first and recommend a focused scope.

How much does a project cost?

Pricing depends on what we’re creating, its complexity, and the support you need. Before work begins, you’ll receive a proposal with the deliverables, timeline, and cost clearly laid out.

How long does a project take?

It depends on the scope, how much is already prepared, and how quickly we can move through feedback. Your proposal will outline the schedule, review stages, and what we need from you to keep things moving.

What happens in the free audit?

Share your website, prototype, or deck and tell us what you want to achieve. We’ll review what’s working, where the experience could improve, and what we’d prioritise next.

Who will work on our project?

We bring together the designers, developers, and specialists your project needs. Before we start, we’ll confirm who’s responsible for delivery, when you’ll review the work, and where your input is needed.

How do you use AI?

We use AI to explore ideas, speed up production, and support design and development. Our team directs the work, reviews the output, and takes responsibility for what we deliver.